Archive for July, 2006

Good news for Chit Chat Conversion Rates

Monday, July 31st, 2006

On Friday (28th July 06) the way that Customers sign up to Chit Chat bingo was changed, allowing customers to sign up and get a free bingo ticket without having to validate their email.

This means that customers are logged in straight away and since the change we have seen an uptake in conversion rates, which is excellent news for affiliates signed up to the program.

Chit Chat has started to build a great reputation for itself within the Bingo industry and with the new offers and regular paying Giant jackpot there’s never been a better time to give the program a push.

Top Gambling Searches for June ‘06

Friday, July 28th, 2006

Poker               24%
Online Poker     18%
Online Casino   12%
Casino             10%
Online Bingo     8%
Followed by Online Gambling (8%), National Lottery (6%), Black Jack (5%), Sport Betting (5%) and Bet Online (4%).

Results provided by Nielsen//Netratings

Men Prefer Female Usernames

Friday, July 28th, 2006

New research has uncovered that men are disguising their real identities when playing online bingo by using female usernames. Zoë, Alexis and Rachel are just some of the most popular names used by men, according to St. Minver who run bingo sites for major UK brands such as Virgin, Littlewoods, Butlins and Chit Chat.

When asked why they felt it necessary to change their gender, many responded saying that they were worried that people would make fun of them for playing bingo as they perceived it as a game for the ladies. Most men said, however, that they actually really enjoyed the bingo experience.

In fact, men have been extremely successful at online bingo. As temperatures soared around the UK last Thursday, so did one particular online Bingo Jackpot. The St Minver network’s Giant Jackpot reached its highest amount to date at £27,438.83 and was won on a £6 stake by a 30 year old man from the Channel Islands, who had only been playing online Bingo for a month.

“We were not surprised to find that men often chose to impersonate women when playing online bingo!” says Leigh Nissim, managing director of St. Minver (UK). “Many of our male users believe bingo is a girl’s game but just can’t help playing because they enjoy it so much. I wonder what they talk about in the chat rooms?”

The research also highlighted that men think with their stomachs as many of their usernames had a food theme. Steakandkidney, Crispy, Roganjosh, Poppadom, Pepsi and Pringles are all popular choices, which may also be a reflection of what they are currently eating at the time. Men also believe that using high profile casino film characters and actors names will bring them luck. Luckyjackson, Bond007 and Damon are some of the most common casino related names used on the gaming sites.

New Software

Wednesday, July 26th, 2006

I’m pleased to say that we are currently in the process of updating our affiliate software with a view of beta testing in September, with a full scale release in October.

If you are interested in taking part in the beta testing please let me know.

I can’t go into the detailed changes as we speak but I can say that it should really change the landscape of St. Minver Affiliates and bring some fundamental changes.

Andrew Bray wins big

Wednesday, July 26th, 2006

The Giant Jackpot has gone again, this time giving away a life changing £27,438.83.

30 Year old Andrew Bray, otherwise known as ‘Albany Andy’ only joined the St. Minver network on June 11th and within one month, and a stake of £6 pulled off the biggest Giant Jackpot win yet.

He’s a quote from Andrew after his big win:

“I am absolutely gob smacked, I can’t believe it. I keep logging onto my bingo account to make sure the money is still there! We have 2 young children and go to Butlins every year at Christmas because it’s the only holiday that we can afford but now I can afford to take my children to Disney Land, this is life changing money for me and my family.”

and

thank you so much this is really a life changing amount of money for us at this present time and we are still in shock but grinning from ear to ear. really looking forward to our christmas holiday to butlins bognor now !!!!”

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Case Study on Night Owls

Saturday, July 22nd, 2006

Unknown to most of us, there is a group of people that are building their own private social circle, whilst we are tucked up in bed. They are however not drinking and dancing until the early hours but are being entertained from the comfort of their home or the confines of an office. These people are the night owls: the insomniacs and night workers whose lives fall outside the norm. They look for different ways to be entertained and find what they need in the virtual bingo halls of the St. Minver network.

Unlike real world entertainment such as bingo halls, pubs and clubs that have a closing time, the Internet is available 24 hours a day, 7 days a week. This makes it the perfect venue for those people whose lives begin when the sun goes down.

Jason is a security guard who works night shifts. His job is to monitor TV screens that watch the building for trespassers. To pass the long and lonely hours, he uses his computer to entertain himself playing Butlins Bingo online. Through playing the game, he discovered the chat room and met other security officers that work in the nearby area. Jason has been able to build a group of friends through the people he meets online. As well as playing, he has taken his friendship offline. The group now meets outside of working hours for a drink. Through his new network of friends, he has also been able to set up a car-share with another user living and working nearby. This new found arrangement has also helped him cut down the cost of travelling alone and parking when he is unable to use public transport.

In addition to those working nights, there are also their partners that are left at home. Michelle plays bingo on Chit Chat as it makes her feel safe at night whilst her husband does night shifts. Moving from London to Essex and living in a new house has left her feeling a little lonely and out of her comfort zone. She has few friends in the new area and finds it difficult to arrange meeting old friends and was therefore looking for a way to reach out to other people. With the use of online bingo she is able to chat to players across the UK and feels that having people on the site gives her a sense of security even though they are not in the same room as her.

This growing community of night owls has even provided people working and living abroad with a chance to keep up-to-date with news from back home. Expatriate Sue, plays Littlewoods Bingo in Spain as she does not have the confidence to venture into a foreign bingo hall where she may have problems understanding the language. She plays online as it helps her keep close to her British roots. During her lively chats, Sue meets a plethora of night owls, who talk about the latest happenings in England including British weather, Eastenders and the latest celebrity gossip.

The combination of entertainment, growing jackpots and friendly chat has meant that the popularity of online bingo is growing. Night owls are able to use online gaming to pass time, relax and meet other like-minded people. Whatever the reason, there is a large community of people that spend time entertaining themselves playing online bingo without leaving their homes or offices.

We’ve moved!

Monday, July 10th, 2006

We’ve moved offices today away from our old base above Gala Casino in Bayswater.

The new address is:

4th Floor
Middlesex House
34-42 Cleveland Street
London
W1T 4JE

If anyone in the area (or out of it for that matter) fancies popping along to the new office then feel free to get in touch.