St.Minver Affiliates Blog

It’s just a week to go until we hit December, Christmas is approaching fast, and the gaming rush is beginning to build!  We will be launching our Christmas Cracker Promotion across all our Bingo and Casino sites which is likely to go down a storm, but before all that it’s time for a few incentives to get you in the Christmas spirit.

So let’s get going – to start with, the affiliate who refers the most depositing players throughout December via St. Minver Affiliates (http://affiliates.stminverltd.com) will bag themselves a fantastic brand-new Alienware desktop PC, worth over £1000.   Not only is it recognised in the industry as one of the best performing systems available, but it also looks pretty nice too..

To be in with a chance of winning this prize, simple start promoting any of the sites available via St. Minver Affiliates – the affiliate with the most real money player signups in December across all the sites wins.

Littlewoods December Bargains

Littlewoods want to thank their affiliates for the continued support and promotion of the program and to do so they are increasing the rewards for the whole of December.

Depending on which payment method you accept, you will receive either an extra £10 CPA or 10% increased revenue.

But that’s not all.    We’ve also got £1000 in prize money to give away to Littlewoods Affiliates next month with three Christmas incentives.

• £500 for the affiliate who brings though the highest deposits (from new players only) during December
• £250 for the most innovative Christmas Campaign featuring Littlewoods Bingo
• £250 for the most improve affiliate (this will take into account a number of factors)

All of these prizes will be awarded in the New Year.

Chit Chat Xmas Surprise

This Christmas any affiliate who sends across one or more depositing players to Chit Chat Bingo in December will receive a Surprise Gift from Santa.

• Refer 1-12 Players and get a free gift worth up to £20 from Prezzybox.com
• Refer 13 - 49 Players and get a free gift worth up to £150 from Prezzybox.com
• Refer 50+ More and receive a trip abroad worth up to £800

Also Chit Chat will also be paying out £1.20 for each Free Player who signs up in December.

Don’t forget that there will be some great promotions running next month and we’ll be announcing these next week with Christmas banners ready to help this be your best month of the year.

Happy Hour

Players who purchase tickets during the happy hour will be able to buy all tickets for half the normal price. This offer applies to all games including the Jackpot games running between 18:00 and 19:00.

Penny Bingo

Penny Bingo runs every day at 14:00 and 18:00. This full house game will pay out £100 to the lucky winner or in the event that there is more than 1 winner be divided equally between all the winners. Players who purchase tickets for these 1p games will be able to buy a total of 6 tickets for 6 pence.

I thought some of you may be interested in the article that appeared in E-Consultancy and Tobacco.org in September. It’s mainly about how the Smoking ban may affect online bingo but also has some other useful stats.

The public smoking ban could see bingo players moving en masse to the web, according to research by white label gaming firm St. Minver.

The company found 60% of the 2667 British internet bingo players it interviewed smoke, well above the national average of 29%. But mobile companies aren’t set to cash in on the ban, with 95% of respondents saying they aren’t interested in playing games on their phones.

“The big issue for bingo clubs is that the ban will eat into their admissions massively,” said Leigh Nissim, MD of St. Minver. “People will be moving away from the bingo halls to playing online.”

Rank Group, which owns Mecca bingo halls, recently said it expects takings from clubs in England and Wales to fall by about 14% when the move happens next May. At the same time, several retailers and ISPs are thought to be preparing a move into internet bingo, which is estimated to have over 1 million players in the UK.

According to St. Minver, bingo sites have been experiencing compound growth in usage of between 10% and 25% each month, helped by bigger jackpots and prizes.

The research discovered that almost half of online bingo players use chatrooms during a game, and many see them as a better opportunity to socialise than clubs.

But under 5% want to play bingo on mobiles. “We’ve seen absolutely no evidence of a propensity among bingo players for mobile gaming,” Nissim said. “It’s very questionable how far mobile gaming will penetrate.”

The research found four in five online bingo players are female, and most are between 25 and 45. Sites are also popular among people with night jobs, such as security guards.

Over 78% of players have children, while popular pastimes include camping and caravanning. Tesco and Asda are their supermarkets of choice, while the Sun and the News of the World are their favourite national newspapers. Four in ten also play bingo offline at least once a month.

Do you want to meet the people behind St. Minver Affiliates? If you want to moan to use, congratulate us or just talk more about how we can work together then we shall be at the following events:

7th December 2006 - Online Bingo Europe 2006 (Bullet Business).

Bullet Business are organising a number of events in December based around online gaming, which includes a day dedicated to Online Bingo. I have been invited to be on the board of experts to talk about Affiliate marketing which will be going over the following:

Panel Debate: Affiliate marketing in online bingo: Best practices to increase player numbers and drive major revenues acoss the industry

• Does affiliate marketing need to change when it’s used in the online gaming space?
• Flexibility is key! Hear why the ability to tailor your service to different publishers will really set you apart from the crowd
• What gets measured is managed. Why tracking the performance of your affiliates is key and will definitely pay off
• What margins should you be offering those who generate more traffic to your site and more money in your account?
• Money talks! Hear how to navigate the potential minefield of affiliate payments
• Is affiliate marketing the most important part of the marketing mix? What else pays dividends in driving player numbers and profits?

Apart from being on the panel I will of course be around all day if you want to catch up.

More Info

26th-28th January 2007 - CAP Euro 2007

I’m very excited about the first ever CasinoAffiliatePrograms.com conference to be held in London in January 2007.

“IGaming and CasinoAffiliatePrograms have partnered up to bring you this exciting, interactive 3 day event in London, UK. CAP Euro is specifically designed to bring together the top affiliate minds in the internet gaming industry through intense networking and education. ”

We’ll be having a stall at the event and are hoping it will be a great sucess - it certainly shows how much the affiliate programs have grown over the past year and will mark my first year at the company.

More Info

If you are based in the UK and want us to come and see you on a 1-to-1 basis then please get in touch and we’ll come and see you.

I was recently asked for a list of countries where St. Minver did not take bets from for our Casino or Bingo sites, so here it is.

Castle Bingo today launched their “Win a Panda Car” Promo.

Full details

Some banners will be up in the Affiliate site within the next few days (sorry for the delay).

Sign up to the Castle Affiliate Program

If you have any questions please let me know.